This is yet another reason why it can raise brand awareness if you design a good favicon to represent your brand online, How to Add a Favicon in WordPress Furthermore, even search engines such as Google now list favicons in the results. Without adding a favicon, your website gets stuck with a generic browser symbol. Its main goal is assisting in a quick visual search for webpages and managing multiple open browser tabs and bookmarks. Using a favicon image is essential to establish your brand identity and improve the user experience.Ī recognizable icon makes your website easier to find in a browser, and makes it independent of specific URLs. Think of it as a business card for your website or web app. The favicon image is associated with a specific page or website and allows users to understand what page they’re looking at. It’s essentially a website icon or URL icon that can contain one or more smaller images. The term is short for “favorite icon,” and it’s a very important descriptive feature associated with websites and apps. The favicon has been around since the age of Internet Explorer 5.
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